market research & strategic consulting
We provide premium, custom market research to answer your critical, complex business questions. Learn what your consumers really believe and how they will actually behave.
discover morewhat we offer
We are specialists with capabilities in both qualitative and quantitative research techniques. Rooted in proven theory and social science, our custom engagements utilize predictive techniques and models to help you make decisions based on what is going to happen, not what has already taken place.
We have expertise in many sectors, including packaged goods, lottery and gaming, financial services, pharmaceuticals and healthcare, sports and leisure, and beverage alcohol and cannabis.
behaviouralscience™
Leverage subconscious biases and barriers in decision-making to ‘nudge’ in the desired direction.
segmentation111™
Develop effective, targeted strategies based on distinct, stable, and deeply motivating needs
messagemodel™
Optimize messaging with a predictive model leveraging the impact of communication elements
psychoanalytics
Uncover unconscious drivers of behaviour, which are stable, predictable, motivating, and most satisfying
optimization111™
Simulate real decision-making with a highly predictive, pragmatic behavioural model
appliedethnography™
Discover consumers' unmet, unstated needs by experiencing their lives as they do.
strategicforesight™
Innovate and build resilience by expanding your assumptions to imagine multiple futures.
userresearch™
Generate and optimize solutions by exploring all aspects of your business that customers interact with
journeymapping™
Visualize how people act, think, and feel during key interactions to improve and deepen engagement.
brandhealth™
Enhance brand health and optimize brand positioning with future-oriented metrics
pricingstrategy™
Achieve higher revenue and profits at the brand, portfolio or category level
crowdintelligence™
Get more accurate results—for less cost—than traditional testing using the predictive power of crowds.
impact of our work
learn moreOur clients have a mix of global and national brands – and no matter the scale, they always come first. Our clients consistently return to us with their most important customer, product, and market opportunities. Not only does our team of dedicated professionals have a depth of expertise in a wide range of research methods, but also, we have a depth of experience across many industries.
We will deliver you with insights that can help you overcome some of the business challenges you are facing and take advantage of opportunities with actionable, sophisticated strategies. You can feel comfortable knowing that we have the capabilities and capacity to help any business. We start as advisors—but we become partners.
who we are
RESEARCH STRATEGY GROUP is an insights agency focused on innovation. We have been in business since 1994, but we have never rested on our laurels. In an industry sometimes known for its conservative nature, we push to innovate.
Thankfully, we have been fortunate enough to have clients who appreciate our constant quest for more and better insight. In fact, they have come to rely on it. And not just in Canada, but around the world.
