Get more accurate results—for less cost—than traditional testing using the predictive power of crowds.discover more
The science behind crowd intelligence is based on James Surowiecki’s “The Wisdom of Crowds” and the logarithmic market scoring rule (LMSR).
People are asked to predict what the market would do—instead of the traditional research approach, which asks what the respondent would be likely to do. This small difference in questioning produces results that are more predictive.
How does Crowd Intelligence provide more accurate feedback for less cost?
- predictions come direct from the marketplace using general population
- highly differentiated results more closely replicate real scenarios
- comments are analyzed with AI to yield powerful insights
- our proprietary platform is flexible
Leverage subconscious biases and barriers in decision-making to ‘nudge’ in the desired direction.
Develop effective, targeted strategies based on distinct, stable, and deeply motivating needs
Optimize messaging with a predictive model leveraging the impact of communication elements
Uncover unconscious drivers of behaviour, which are stable, predictable, motivating, and most satisfying
Simulate real decision-making with a highly predictive, pragmatic behavioural model
Discover consumers' unmet, unstated needs by experiencing their lives as they do.
Innovate and build resilience by expanding your assumptions to imagine multiple futures.
Generate and optimize solutions by exploring all aspects of your business that customers interact with
Visualize how people act, think, and feel during key interactions to improve and deepen engagement.
Enhance brand health and optimize brand positioning with future-oriented metrics
Achieve higher revenue and profits at the brand, portfolio or category level
Get more accurate results—for less cost—than traditional testing using the predictive power of crowds.
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