Optimize messaging with a predictive model leveraging the impact of communication elementsdiscover more
Identify effective corporate communications and marketing messages with a predictive model that allows you to test different scenarios.
Message Model is conducted using a custom discrete choice technique, allowing us to optimize consumer messaging elements. Discrete choice modeling can provide better answers that you would get from direct questioning by looking at a range of factors that are considered when making purchasing decisions.
We measure respondents’ willingness to trade-off various message components against each other and determine the impact of each communication element. We then propose the optimal messaging strategy.
Because elements, not complete concepts, are tested, communications teams can refine strategies without having to go back into field.
“Even though we didn’t test it, could we put the image from the first territory with the headline from the second, and combine it with the message from the third territory?”
Yes, you can.
Our clients, many in regulated industries, use Message Model to deliver the best communication territories for their communications teams to utilize.
Optimize messaging based on individual elements
Refine strategies without additional testing
behaviour with robust simulator
Create messages that truly resonate
Leverage subconscious biases and barriers in decision-making to ‘nudge’ in the desired direction.
Develop effective, targeted strategies based on distinct, stable, and deeply motivating needs
Optimize messaging with a predictive model leveraging the impact of communication elements
Uncover unconscious drivers of behaviour, which are stable, predictable, motivating, and most satisfying
Simulate real decision-making with a highly predictive, pragmatic behavioural model
Discover consumers' unmet, unstated needs by experiencing their lives as they do.
Innovate and build resilience by expanding your assumptions to imagine multiple futures.
Generate and optimize solutions by exploring all aspects of your business that customers interact with
Visualize how people act, think, and feel during key interactions to improve and deepen engagement.
Enhance brand health and optimize brand positioning with future-oriented metrics
Achieve higher revenue and profits at the brand, portfolio or category level
Get more accurate results—for less cost—than traditional testing using the predictive power of crowds.
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