Achieve higher revenue and profits at the brand, portfolio or category leveldiscover more
With our pricing strategy services, you can achieve higher revenue and profits at the brand, portfolio, or category level.
We use scenario-based price optimization strategies to measure the impact of price changes:
- optimize prices by channel
- develop effective pricing strategies for a targeted SKU, sub-brand, brand or brands
- measure line price increases or decreases
- measure the impact of promotional pricing
- anticipate the impact of competitor price changes or competitor promotional pricing
Our capabilities include: managing prices through channels, communicating effective pricing strategies, and implementing effective pricing tactics.
Calibrate to current sales for accurate forecasting
Optimize product mix, lines, and portfolios
low-performing products for innovation
Anticipate impact of market changes
Leverage subconscious biases and barriers in decision-making to ‘nudge’ in the desired direction.
Develop effective, targeted strategies based on distinct, stable, and deeply motivating needs
Optimize messaging with a predictive model leveraging the impact of communication elements
Uncover unconscious drivers of behaviour, which are stable, predictable, motivating, and most satisfying
Simulate real decision-making with a highly predictive, pragmatic behavioural model
Discover consumers' unmet, unstated needs by experiencing their lives as they do.
Innovate and build resilience by expanding your assumptions to imagine multiple futures.
Generate and optimize solutions by exploring all aspects of your business that customers interact with
Visualize how people act, think, and feel during key interactions to improve and deepen engagement.
Enhance brand health and optimize brand positioning with future-oriented metrics
Achieve higher revenue and profits at the brand, portfolio or category level
Get more accurate results—for less cost—than traditional testing using the predictive power of crowds.
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