strategicforesight™
Innovate and build resilience by expanding your assumptions to imagine multiple futures.
discover moreWe use Strategic Foresight when confronted with rapid change or long-term uncertainty, and when transformational thinking is required. By identifying what’s driving change and where emerging opportunities reside, you can gain control of your future. Strategic Foresight can help you identify possibilities that you may not be aware of, so you can take advantage of opportunities and avoid being caught off-guard by change from outside the organization. Imagine multiple plausible futures, and develop effective resilient strategies, instead of simply reacting.
Our highly collaborative approach to Strategic Foresight leverages clients’ knowledge and capabilities; Outcomes translate into meaningful change.
In addition to traditional foresight techniques, we use BSci. to uncover consumers’ “mental models”. We then work with you to plan backwards, identifying changes that are required to nudge consumers’ “mental models” towards your preferred future, and to plan for success, whichever future happens.
Detect adverse conditions impeding preferred futures
Proactively shape and stress-test strategy
Guide innovation and policy decisions
Explore new markets, products, and services
relevant case studies
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behaviouralscience™
Leverage subconscious biases and barriers in decision-making to ‘nudge’ in the desired direction.
segmentation111™
Develop effective, targeted strategies based on distinct, stable, and deeply motivating needs
messagemodel™
Optimize messaging with a predictive model leveraging the impact of communication elements
psychoanalytics
Uncover unconscious drivers of behaviour, which are stable, predictable, motivating, and most satisfying
optimization111™
Simulate real decision-making with a highly predictive, pragmatic behavioural model
appliedethnography™
Discover consumers' unmet, unstated needs by experiencing their lives as they do.
strategicforesight™
Innovate and build resilience by expanding your assumptions to imagine multiple futures.
userresearch™
Generate and optimize solutions by exploring all aspects of your business that customers interact with
journeymapping™
Visualize how people act, think, and feel during key interactions to improve and deepen engagement.
brandhealth™
Enhance brand health and optimize brand positioning with future-oriented metrics
pricingstrategy™
Achieve higher revenue and profits at the brand, portfolio or category level
crowdintelligence™
Get more accurate results—for less cost—than traditional testing using the predictive power of crowds.
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