Consumers can run from Thelma, our in-house psychologist, but they can’t hide — give her enough time and she’ll discover all the deep dark secrets that they won’t even admit to themselves

Esther has extensive experience conducting original and rigorous qualitative research in media, culture, and leisure.

Sarah holds a M.A. and PhD in experimental and cognitive psychology from York University. She investigated multisensory

Andrew has experience researching and marketing Gambling, Sports & Entertainment, Hospitality and Events working on a variety of studies including ad testing, UX design and testing, and segmentations to name a few.

Tyler is a research and strategy consultant focused on how people experience, interpret and co-create meaning with all things designed – communications, systems, products, digital environments, architectural environments and the future.